In an industry characterized by volatility and constant transformation, these bold marketers have managed to make their companies stand out from the mix. Here are the winners of the 2020 Valiente Awards.
Courage to Inspire
Tillman led the creation of a brand narrative around a clear brand purpose — “SAP helps the world run better and improve people’s lives” — which has helped the company rise to the 16th most valuable brand in the world.
Courage to Be Bold
Schaffer went “back to the future” using bold direct marketing infused with humor and humility to grow an old school paper company by double digits in a flat category.
Courage to Connect
Senior Director, Service & Hospitality Chick-Fil-A
Cooper drove customer experience enhancements in drive-through service and new mobile delivery offerings via a network of independent operators, helping make Chick-fil-A a fan favorite.
Courage to Innovate
Lacorazza guided the implementation of a complete martech stack that allows more sophisticated targeting of customers and prospects leading to tailored delivery of unique messaging which was critical in getting the brand through a time of crisis.
Courage to Transform
Jones Lang Lasalle
By embracing digital marketing capabilities and integrating with local market leadership, Kouri built a modern approach to business development which has led to company growth and profitability records for at least 8 quarters in a row.